Market Research In A Week: Market Research In Seven Simple Steps
Author:   Judy Bartkowiak
Publisher:   John Murray Press
ISBN:  

9781473608023


Pages:   128
Publication Date:   05 May 2016
Format:   Paperback
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Market Research In A Week: Market Research In Seven Simple Steps


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Full Product Details

Author:   Judy Bartkowiak
Publisher:   John Murray Press
Imprint:   Teach Yourself
Dimensions:   Width: 13.50cm , Height: 0.90cm , Length: 19.80cm
Weight:   0.114kg
ISBN:  

9781473608023


ISBN 10:   1473608023
Pages:   128
Publication Date:   05 May 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

: Sunday - Market Research defined and project design : Monday - The Research Brief and the Research Proposal : Tuesday - Qualitative Research : Wednesday - Quantitative Research : Thursday - Questionnaire Design : Friday - Research Analysis : Saturday - Report Writing and Presentation

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Author Information

Judy Bartkowiak trained with Taylor Nelson in quantitative research and Bill Schlackman in qualitative research and worked with ICI Paints, Kodak and Johnson & Johnson Medical before setting up her own company. She is a full member of The Market Research Society and holds an MA in International Marketing and a Post Graduate Diploma in Market Research.

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Latest Reading Guide

NOV RG 20252

 

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