Full Product Details
Author: John White (Agent) ,
David Morris
Publisher: Bloomsbury Publishing Plc
Imprint: Praeger Publishers Inc
Dimensions:
Width: 15.60cm
, Height: 1.40cm
, Length: 23.40cm
Weight: 0.493kg
ISBN: 9781567200454
ISBN 10: 1567200451
Pages: 224
Publication Date: 30 July 1996
Recommended Age: From 7 to 17 years
Audience:
College/higher education
,
Professional and scholarly
,
Undergraduate
,
Postgraduate, Research & Scholarly
Format: Hardback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
?In this thought-provoking book, Morris...explains how US corporations can reverse their losing trend to worldwide competition and become more successful by combining and simplifying the various business functions and adopting a new approach to strategy formulation.... This pragmatic, well-written book is highly recommended for business executives. Upper-division and graduate students, faculty, consultants, and government leaders should also directly benefit from this innovative volume.?-Choice
In this thought-provoking book, Morris...explains how US corporations can reverse their losing trend to worldwide competition and become more successful by combining and simplifying the various business functions and adopting a new approach to strategy formulation.... This pragmatic, well-written book is highly recommended for business executives. Upper-division and graduate students, faculty, consultants, and government leaders should also directly benefit from this innovative volume. -Choice This book is about how the unitary philosophy of the East can be used in the corporate setting of the West. As such, the book deserves our attention....It is easy to be enthusiastic about a book that stimulates so many thoughts about our profession and hits on so many new insights. -Journal of Marketing ?In this thought-provoking book, Morris...explains how US corporations can reverse their losing trend to worldwide competition and become more successful by combining and simplifying the various business functions and adopting a new approach to strategy formulation.... This pragmatic, well-written book is highly recommended for business executives. Upper-division and graduate students, faculty, consultants, and government leaders should also directly benefit from this innovative volume.?-Choice ?This book is about how the unitary philosophy of the East can be used in the corporate setting of the West. As such, the book deserves our attention....It is easy to be enthusiastic about a book that stimulates so many thoughts about our profession and hits on so many new insights.?-Journal of Marketing
?In this thought-provoking book, Morris...explains how US corporations can reverse their losing trend to worldwide competition and become more successful by combining and simplifying the various business functions and adopting a new approach to strategy formulation.... This pragmatic, well-written book is highly recommended for business executives. Upper-division and graduate students, faculty, consultants, and government leaders should also directly benefit from this innovative volume.?-Choice ?This book is about how the unitary philosophy of the East can be used in the corporate setting of the West. As such, the book deserves our attention....It is easy to be enthusiastic about a book that stimulates so many thoughts about our profession and hits on so many new insights.?-Journal of Marketing ""This book is about how the unitary philosophy of the East can be used in the corporate setting of the West. As such, the book deserves our attention....It is easy to be enthusiastic about a book that stimulates so many thoughts about our profession and hits on so many new insights.""-Journal of Marketing ""In this thought-provoking book, Morris...explains how US corporations can reverse their losing trend to worldwide competition and become more successful by combining and simplifying the various business functions and adopting a new approach to strategy formulation.... This pragmatic, well-written book is highly recommended for business executives. Upper-division and graduate students, faculty, consultants, and government leaders should also directly benefit from this innovative volume.""-Choice
Author Information
DAVID JOSEPH MORRIS, JR., Associate Professor of Marketing at the University of New Haven, Connecticut, has received national and international attention for his theories of business and marketing./e He has been a visiting faculty member of Trinity College, Dublin, and Cyprus College, Nicosia, and visiting Faculty Fellow at Yale University. Author of several other books and many articles, Dr. Morris is host of a radio interview program and heads an international consultancy, Market Power Institute, Madison, Connecticut.
