Market Orientation
Author:   Adam Lindgreen ,  Martin Hingley ,  David Harness Custance ,  David Harness
Publisher:   Gower
ISBN:  

9781282454132


Pages:   394
Publication Date:   01 January 2012
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Market Orientation


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Overview

This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.

Full Product Details

Author:   Adam Lindgreen ,  Martin Hingley ,  David Harness Custance ,  David Harness
Publisher:   Gower
Imprint:   Gower
ISBN:  

9781282454132


ISBN 10:   1282454137
Pages:   394
Publication Date:   01 January 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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