Market Analysis: Assessing Your Business Opportunities
Author:   William Winston ,  Robert E Stevens (Southeastern Oklahoma State University, USA) ,  Philip K Sherwood ,  John Paul Dunn
Publisher:   Taylor & Francis Inc
Edition:   annotated edition
ISBN:  

9781560242680


Pages:   254
Publication Date:   17 June 1993
Format:   Hardback
Availability:   In Print   Availability explained
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Market Analysis: Assessing Your Business Opportunities


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Full Product Details

Author:   William Winston ,  Robert E Stevens (Southeastern Oklahoma State University, USA) ,  Philip K Sherwood ,  John Paul Dunn
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Edition:   annotated edition
Dimensions:   Width: 15.20cm , Height: 2.30cm , Length: 22.90cm
Weight:   0.630kg
ISBN:  

9781560242680


ISBN 10:   156024268
Pages:   254
Publication Date:   17 June 1993
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Contents Foreword Part I: Introduction to Assessing Business Opportunities Assessing Business Opportunities: An Overview Strategic Management and Planning Part II: External Analysis Market Demand Analysis Competitive Analysis Part III: Financial Analysis Revenue and Cost Analysis Profitability Analysis Part IV: Internal Analysis Feasibility Analysis--Summary and Action Plan Appendix Section I: Opportunity Analysis--Travel Trailer Park Section II: Opportunity Analysis--Rollco Packing Company Section III: Opportunity Analysis--Urethane Impellers Index

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Author Information

Winston, William; Stevens, Robert E; Sherwood, Philip K; Dunn, John Paul

Tab Content 6

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Latest Reading Guide

NOV RG 20252

 

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