Market Analysis: Assessing Your Business Opportunities
Author:   William Winston ,  Robert E Stevens (Southeastern Oklahoma State University, USA) ,  Philip K Sherwood ,  John Paul Dunn
Publisher:   Taylor & Francis Inc
Edition:   annotated edition
ISBN:  

9781560242697


Pages:   254
Publication Date:   28 June 1993
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Market Analysis: Assessing Your Business Opportunities


Overview

Planning is a critical process when starting a new business or introducing a new product. This book shows how to execute a feasibility study to enable more effective planning. It presents a systematic approach to feasibility analysis based on strategic management, which is quickly becoming the main approach to business planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are empahasised and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service and non-profit settings.

Full Product Details

Author:   William Winston ,  Robert E Stevens (Southeastern Oklahoma State University, USA) ,  Philip K Sherwood ,  John Paul Dunn
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Edition:   annotated edition
Dimensions:   Width: 14.80cm , Height: 1.70cm , Length: 21.00cm
Weight:   0.470kg
ISBN:  

9781560242697


ISBN 10:   1560242698
Pages:   254
Publication Date:   28 June 1993
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Contents Foreword Part I: Introduction to Assessing Business Opportunities Assessing Business Opportunities: An Overview Strategic Management and Planning Part II: External Analysis Market Demand Analysis Competitive Analysis Part III: Financial Analysis Revenue and Cost Analysis Profitability Analysis Part IV: Internal Analysis Feasibility Analysis--Summary and Action Plan Appendix Section I: Opportunity Analysis--Travel Trailer Park Section II: Opportunity Analysis--Rollco Packing Company Section III: Opportunity Analysis--Urethane Impellers Index

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Author Information

Winston, William; Stevens, Robert E; Sherwood, Philip K; Dunn, John Paul

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Latest Reading Guide

NOV RG 20252

 

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