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9781444789874

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In this extraordinary tale, Nick Carlson takes the reader on an amazing roller-coaster ride, traversing Yahoo's ups and downs, and in the end leaving us not just with memories of a thrilling ride but with wisdom ... Among the many virtues of this book is that Nick Carlson strives to understand, not punish, the amazing cast of characters in this long-playing drama Ken Auletta, author and Annals of Communications writer, The New Yorker Nicholas Carlson has written the inside story of one of the most fascinating tech leaders of our time, Marissa Mayer, and one of the most frustrating Internet giants of our time, Yahoo. This is a fast-paced, compelling, and detailed account of Mayer's valiant efforts to turn round a company and culture that helped create the Internet as we know it Richard Wolffe, executive editor, MSNBC.com, and author of The Message Before there was Google or Facebook or even Amazon, there was Yahoo. It was the Internet to many in the 1990s. But it has been sick for more than a decade. In this fascinating, deeply reported tale, Nicholas Carlson, for the first time, tells us why. It's an astonishing story of mistakes and missed opportunities polluted by a startling lack of vision almost from the beginning Fred Vogelstein, author of Dogfight: How Apple and Google Went to War and Started a Revolution, and contributing editor, Wired magazine Carlson portrays Mayer as an interesting blend of contradictions Observer Nicholas Carlson ... has done a superb job of bringing to life the dramatic story of Yahoo and how 39-year-old Mayer is faltering in her role as its saviour Financial Times This book offers a fair amount of insight into the multi-billion dollar battles behind the eventful virginal decades of the web, a new world being won and lost before our very eyes Sunday Business Post

In this extraordinary tale, Nick Carlson takes the reader on an amazing roller-coaster ride, traversing Yahoo's ups and downs, and in the end leaving us not just with memories of a thrilling ride but with wisdom . . . Among the many virtues of this book is that Nick Carlson strives to understand, not punish, the amazing cast of characters in this long-playing drama - Ken Auletta, author and Annals of Communications writer, The New Yorker Nicholas Carlson has written the inside story of one of the most fascinating tech leaders of our time, Marissa Mayer, and one of the most frustrating Internet giants of our time, Yahoo. This is a fast-paced, compelling, and detailed account of Mayer's valiant efforts to turn round a company and culture that helped create the Internet as we know it - Richard Wolffe, executive editor, MSNBC.com, and author of The Message Before there was Google or Facebook or even Amazon, there was Yahoo. It was the Internet to many in the 1990s. But it has been sick for more than a decade. In this fascinating, deeply reported tale, Nicholas Carlson, for the first time, tells us why. It's an astonishing story of mistakes and missed opportunities polluted by a startling lack of vision almost from the beginning - Fred Vogelstein, author of Dogfight: How Apple and Google Went to War and Started a Revolution, and contributing editor,

Author Information

Nicholas Carlson is Business Insider's chief correspondent. His investigative reporting re-wrote the histories of Facebook, Twitter, and Groupon. His coverage of Yahoo won Digiday's award for 'Best Editorial Achievement' of the year. Carlson is a frequent guest on CNBC and contributes to the Bloomberg biography series, Game Changers.

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