Overview

Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. He develops a paradigm in the form of two correlated variables that provide the rationale for three economic domains: entrepreneurial, managed, and mass market economies that tell us how business, money, and people work. An economy is a dynamic, behavior-driven structure that is influenced by human variables and exogenous factors that need be included in the creation of models and policies. Marconomics sets an initial framework on which further social scientific research may advance an improved understanding of the discipline.

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9781786355669

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Blawatt introduces an alternative theory to classical economics that combines marketing and economics and draws its scientific foundation from the principles of consumer behavior. He begins with a review of the sense and sensibility of classical economics with an extensive search through the writings of hundreds of senior professionals and established academics, and finds that the laws and nostrums of economics can best be expressed as an economic belief system that has taken society to a precarious place in history. At the core of this belief system is a conceptual trinity: the wealthy are entitled to their position, the free market, and money as the only appropriate measure of economic success. Distributed in North America by Turpin Distribution. -- Annotation (protoview.com)

Blawatt introduces an alternative theory to classical economics that combines marketing and economics and draws its scientific foundation from the principles of consumer behavior. He begins with a review of the sense and sensibility of classical economics with an extensive search through the writings of hundreds of senior professionals and established academics, and finds that the laws and nostrums of economics can best be expressed as an economic belief system that has taken society to a precarious place in history. At the core of this belief system is a conceptual trinity: the wealthy are entitled to their position, the free market, and money as the only appropriate measure of economic success. -- Annotation * (protoview.com) *

Blawatt introduces an alternative theory to classical economics that combines marketing and economics and draws its scientific foundation from the principles of consumer behavior. He begins with a review of the sense and sensibility of classical economics with an extensive search through the writings of hundreds of senior professionals and established academics, and finds that the laws and nostrums of economics can best be expressed as an economic belief system that has taken society to a precarious place in history. At the core of this belief system is a conceptual trinity: the wealthy are entitled to their position, the free market, and money as the only appropriate measure of economic success. Distributed in North America by Turpin Distribution. -- Annotation * (protoview.com) *

Author Information

Ken R. Blawatt, KRB Associates Canada, Adjunct Professor, Arthur Lok Jack Graduate School of Business, University of West Indies, POS, Trinidad

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