Overview
The first comprehensive study of corporate identity design manuals from the golden era of identity design. In today's landscape, designers rely on digital templates to implement brand identities - fast, accurate and easily updatable, these digital manuals are now obligatory. But we have lost something in the transition to digital style guides, and the great printed standards manuals from the pre-digital era deserve a better fate than to be junked. This comprehensive study of corporate design manuals from the golden era of identity design makes a compelling case for their survival and continued appreciation. The 41 manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing you to fully appreciate these wonderful examples of sophisticated information design. The photography is accompanied by a foreword by the late Massimo Vignelli, an afterword by designer Lance Wyman, and texts from Adrian Shaughnessy, Richard Danne (NASA designer), Martha Fleming (daughter of Allan Fleming, designer of the Canadian National Railway logo), Greg D'Onofrio and Patricia Belen, alongside interviews with Armin Vit, Sean Perkins, John Lloyd, Michael Burke, Sean Wolcott, Liza Enebeis and John Bateson.
Full Product Details
Author: Tony Brook ,
Adrian Shaughnessy ,
Sarah Schrauwen ,
Massimo Vignelli
Publisher: Thames & Hudson Ltd
Imprint: Thames & Hudson Ltd
Weight: 3.080kg
ISBN: 9780500028827
ISBN 10: 0500028826
Pages: 600
Publication Date: 07 November 2024
Audience:
General/trade
,
General
Format: Hardback
Publisher's Status: Active
Availability: Available To Order
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Reviews
This is a welcome and authoritative review of the subject. It should go some way to reducing the number of insipid examples which one meets every year in student graduation exhibitions. Let us hope also that it will inspire continued efforts by professionals to match the standards of the work included here.--Ian McLaren ""Grafik"" Manuals are ephemeral, and many were simply discarded when identities changed or businesses merged or closed. Now, a thick, rich compilation with the deceivingly dreary title Manuals 1: Design and Identity Guidelines digs back up some of these treasured tomes--Steven Heller ""The Atlantic""
"This is a welcome and authoritative review of the subject. It should go some way to reducing the number of insipid examples which one meets every year in student graduation exhibitions. Let us hope also that it will inspire continued efforts by professionals to match the standards of the work included here.--Ian McLaren ""Grafik"" Manuals are ephemeral, and many were simply discarded when identities changed or businesses merged or closed. Now, a thick, rich compilation with the deceivingly dreary title Manuals 1: Design and Identity Guidelines digs back up some of these treasured tomes--Steven Heller ""The Atlantic"""
Author Information
Adrian Shaughnessy is a graphic designer, writer and senior tutor at the Royal College of Art, London. He has written numerous books, including a compendium of his design journalism, Scratching the Surface, and monographs devoted to designers Herb Lubalin and Ken Garland. In 1988, Shaughnessy cofounded design studio Intro; today he runs ShaughnessyWorks, a consultancy combining art direction, writing, editing, and lecturing, and is a codirector of Unit Editions. Tony Brook AGI is a designer, artist, educator, publisher, collector, and curator. He co-founded his London based studio SPIN and publisher of books on visual culture, Unit editions in 2009.
