Manual of International Marketing.
Author:   Thomas Heilmann
Publisher:   Gabler
Edition:   2006 ed.
ISBN:  

9783834946553


Pages:   568
Publication Date:   21 September 2014
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Manual of International Marketing.


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Overview

Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.

Full Product Details

Author:   Thomas Heilmann
Publisher:   Gabler
Imprint:   Gabler
Edition:   2006 ed.
Dimensions:   Width: 16.80cm , Height: 3.00cm , Length: 24.00cm
Weight:   0.985kg
ISBN:  

9783834946553


ISBN 10:   3834946559
Pages:   568
Publication Date:   21 September 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   English

Table of Contents

Catchwords from the following areas: - Global Marketing - Marketing Management - Brand Management - Marketing Communication - Customer Relations

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Author Information

Thomas Heilmann (Editor) Thomas Heilmann is Partner of Scholz & Friends Group as well as Chairman of the board at Scholz & Friends AG and is responsible for the group’s strategy, expansion and the international network. Prior to this, he spent over ten years as a managing partner of Scholz & Friends Berlin in collaboration with Sebastian Turner. He is a visiting professor at the Berlin University of the Arts.

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