Full Product Details
Author: Anna Leask ,
Alan Fyall ,
Roland Meinert (University of Missouri, USA)
Publisher: Taylor & Francis Ltd
Imprint: Butterworth-Heinemann Ltd
Dimensions:
Width: 15.60cm
, Height: 1.70cm
, Length: 23.40cm
Weight: 0.590kg
ISBN: 9780750665469
ISBN 10: 0750665467
Pages: 320
Publication Date: 02 May 2006
Audience:
College/higher education
,
General/trade
,
Tertiary & Higher Education
,
General
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
The authors have identified a niche in the market. I have no hesitation in recommending this text for publication. Paul Fidgeon, Principal lecturer in Tourism, Thames Valley University There really are no texts specifically dedicated to managing visitor attractions and this is the strength of the proposal. Tom Hose, Principal Lecturer in Tourism, Buckinghamshire Chilterns University College The sales potential seems good for this text as there is a shortage of good quality books specialising in this area. Rory McClellan, Senior Lecturer, The Scottish Hotel School, University of Strathclyde
Author Information
Anna is Senior Lecturer in Tourism at Napier University, Edinburgh, UK. Her teaching and research interests combine and lie principally in the areas of heritage visitor attraction management, visitor attraction pricing and general conference management. She has also co-edited Managing Visitor Attractions: New Directions (2003) with Alan Fyall and Brian Garrod and Heritage Visitor Attractions: An Operations Management Perspective (1999) with Ian Yeoman. Anna has presented and published extensively in the field of visitor attraction management in both UK and international contexts. She is currently leading research in the School of Marketing & Tourism and the Centre for Festival and Event Management at Napier University. Alan is Reader in Tourism Management in the International Centre for Tourism & Hospitality Research, and Head of Research for the School of Services Management at Bournemouth University, UK. Alan has published widely with his areas of expertise spanning the management of attractions, heritage tourism and destination management. Alan has co-edited Managing Visitor Attractions: New Directions (2003) published by Butterworth Heinemann, while he has co-authored Tourism Marketing: A Collaborative Approach (2005) and the third edition of Tourism Principles and Practice (2005) published by Channel View and Prentice Hall respectively. Alan has recently completed a number of projects for external clients in the South West of England exploring suitable structures for emerging Destination Management Organisations and has conducted work in the Caribbean and Southern Africa for the Commonwealth Secretariat.
