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9780273632764

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...it is not sufficient to prepare your corporation for the global age by adjusting your organizational structure, your strategic skills and operational know-how, but that a change has to take place in the culture of your company, in the minds of your managers. -- Dr Henri B. Meier, Member, Executive Committee, F. Hoffmann-La Roche Ltd This is not a flash-in-the-pan academic analysis, looking for the fast buck - this is history, reality, process, imagination and the future. I have worked with Jeannet, he's a class act, so is this book - this is the definitive article. -- Scott Davidson, Chief Executive Officer, ICI Acrylics Jean-Pierre Jeannet's book brings clarity to the development of global strategies. -- Matti Alahuhta, President, Nokia Mobile Phone s The global mindset is essential today. This book offers the first delineation of what this means, and it does so in a powerful, convincing manner, with plenty of examples and practical theories to build on. -- Dr. Peter Lorange, President, IMD Jean Pierre Jeannet's insights to capturing competitive advantage through globalization are brilliant. -- Ed Kangas, Chairman, CEO Deloitte Touche Tohmatsu

A definitive guide to thinking and behaving as a global manager. Jeannet defines the global mindset required, describes the relevant analytical, strategic and personal skills and explains how to develop future managers to work in global firms of all sizes. The author has spent the last 10 years researching global marketing and business strategies. (Kirkus UK)

Author Information

Jean-Pierre Jeannet has some 25 years experience in executive education. He has spent the last 10 years researching global marketing and global business strategies. Many of the concepts in the book come from his teaching at IMD, Lausanne and Babson College, Massachusetts, as well as the many executive programs for international and global firms. He has first-hand experience in guiding international firms in their strategy making and ample opportunities to test those concepts in real situations.

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