Overview

This work offers management principles of library management grounded in a marketing response to community needs. With extracts, concepts and relevant passages from ""The Organic Public Library"" (published in 1984), Weingand takes a look at public libraries, what they're about and how they can most effectively become central to the communities they serve. Marketing concepts, such as product mix, line and item, are brought into the context of public libraries. Focus is always on the library client, as the author covers subjects from the public-library mission, leadership and technology to service priorities, staff development and evaluation. This work treats the complex nature of public-library service as an opportunity for excellence and diversity. It should serve as a primary source for public library personnel at all levels of management in libraries serving communities of varying size and structure.

Full Product Details

9780872878075

Table of Contents

Reviews

?Weingand has produced an ambitious, dense, and readable work which emphasize organizational, management and behavioral theory in a library setting...This book is recommended for all public library collections, regardless of size.?-Public Library Quarterly

?Weingand has produced an ambitious, dense, and readable work which emphasize organizational, management and behavioral theory in a library setting...This book is recommended for all public library collections, regardless of size.?-Public Library Quarterly Weingand has produced an ambitious, dense, and readable work which emphasize organizational, management and behavioral theory in a library setting...This book is recommended for all public library collections, regardless of size. -Public Library Quarterly

Author Information

DARLENE E. WEINGAND is Professor Emerita at the University of Wisconsin-Madison and an Adjunct Professor of Information and Computer Science, University of Hawaii, Manoa.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available