Managing the Media: Proactive Strategy for Better Business-Press Relations
Author:   Fred J. Evans
Publisher:   Bloomsbury Publishing Plc
ISBN:  

9780899301563


Pages:   189
Publication Date:   16 June 1987
Recommended Age:   From 7 to 17 years
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Managing the Media: Proactive Strategy for Better Business-Press Relations


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Overview

Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing News Media relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers.

Full Product Details

Author:   Fred J. Evans
Publisher:   Bloomsbury Publishing Plc
Imprint:   Praeger Publishers Inc
Dimensions:   Width: 14.00cm , Height: 1.40cm , Length: 21.60cm
Weight:   0.394kg
ISBN:  

9780899301563


ISBN 10:   0899301568
Pages:   189
Publication Date:   16 June 1987
Recommended Age:   From 7 to 17 years
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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FRED J. EVANS is Associate Dean of Fiscal Affairs at the School of Business and Economics, California State University, Los Angeles.

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