Overview

'Managing the Corporate Reputation of National Bank of Abu Dhabi - A Senior Executive Perspective' aims to provide an authoritative view on the 'reputation equity' of NBAD seen through the lens of 161 senior executives and senior managers. We had access to the peak of the pyramid - Financial Times Global 500 company senior executives and senior managers - who submitted data on NBAD's (wholesale) banking activities (that is, business and corporate banking including investment banking) and contributed their time, ideas, and insight. The result is a unique 'MRI scan' of NBAD. We have built upon the structure of earlier studies with the addition of several more detailed areas of analysis (see also: P.K. Jagersma, 'On Becoming Extraordinary: Star Professional Service Firms', ISBN 978 908 107 7651 available through www.amazon.com). We have focused in on six 'key performance indicators' of NBAD's wholesale banking activities: client strategy, market strategy, competitive strategy, people strategy, innovation strategy, and business model strategy. Measuring and managing the value of reputation is the holy grail of bank management. Not surprisingly, 'Managing the Corporate Reputation of National Bank of Abu Dhabi - A Senior Executive Perspective' has been really fascinating to work on.

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9781546973034

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Dr. P.K. Jagersma is founder and CEO of JRC International, supervisory board member, and professor of business administration at various universities and business schools. Dr. Jagersma's writings on business administration have been widely published. He is the author of 28 books and over 350 articles published in various national and international scientific and management magazines (please visit: www.jrcinternational.eu). After receiving his Master of Science summa cum laude from Groningen University and Ph.D in Economics from Tilburg University, he worked with McKinsey & Company and KPN Finance (as managing director). In the mid-1990's, dr. Jagersma became the youngest full business administration professor in Dutch history (ABN AMRO Professor of Export Management and International Entrepreneurship at Nyenrode University). For more information on dr. P.K. Jagersma, visit www.jrcinternational.eu

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