Managing Retailing: Text and Cases
Author:   Piyush Kumar Sinha ,  Dwarika Prasad Uniyal
Publisher:   OUP India
ISBN:  

9780195690705


Pages:   560
Publication Date:   16 July 2007
Format:   Paperback
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Our Price $24.00 Quantity:  
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Managing Retailing: Text and Cases


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Overview

Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage.

Full Product Details

Author:   Piyush Kumar Sinha ,  Dwarika Prasad Uniyal
Publisher:   OUP India
Imprint:   OUP India
Dimensions:   Width: 18.40cm , Height: 2.70cm , Length: 24.10cm
Weight:   0.825kg
ISBN:  

9780195690705


ISBN 10:   0195690702
Pages:   560
Publication Date:   16 July 2007
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

1: The Domain of Retailing 2: Indian Retail Industry 3: Retailing in Other Countries 4: Understanding Shoppers 5: Delivering Value through Retail Format 6: Deciding Store Location 7: Category Management 8: Supply Chain Management 9: Retail Buying 10: Store Layout and Design 11: Retail Communication Mix 12: Establishing a Pricing Strategy 13: Store Loyalty 14: Shop as a Social Construct 15: Technology in Retailing

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