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OverviewFull Product DetailsAuthor: Barry J. Davies (Cheltenham and Gloucester College of Higher Education) , Philippa Ward (Cheltenham and Gloucester College of Higher Education)Publisher: John Wiley & Sons Inc Imprint: John Wiley & Sons Inc Dimensions: Width: 18.80cm , Height: 2.10cm , Length: 23.90cm Weight: 0.680kg ISBN: 9780471489122ISBN 10: 0471489123 Pages: 440 Publication Date: 16 January 2002 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: Out of stock ![]() The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviews...this book is well presented and offers some vignette type cases to support learning... (The Marketing Review, Winter 2002) Author InformationBarry Davies and Philippa Ward are both of Cheltenham & Gloucester College of Higher Education, UK. Tab Content 6Author Website:Countries AvailableAll regions |