Overview

THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENT When consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or “makers” fail to spend enough time reflecting and managing our own emotions. “Managing Product = Managing Tension” brings the pressures and unknowns inherent in managing products to the fore and offers practical solutions about how to harness them - ultimately turning them to your advantage in order to help develop world-class products.

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9781839521959

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MARC ABRAHAM is an experienced product management practitioner, who has worked for a large number of dynamic and high performing digital organisations, from startups to established businesses. After the success of his previous book “My Product Management Toolkit”, Marc started to devote his focus to the emotional aspects of product management, writing and talking about his personal experiences in managing product tension. Through his learnings and wide ranging conversations with other product leaders he has now turned his reflections into his second book: “Managing Product = Managing Tension”.

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