Overview

Intended for those interested in business, international business and marketing, this volume introduces an innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasize interpretation, learning by doing, and trust and co-operation in the international business community. The editors focus upon the business relationships within and between firms, as well as the importance of middle management in the international arena.

Full Product Details

Author:   M. Forsgren ,  J. Johanson
Publisher:   Gordon & Breach Science Publishers SA
Imprint:   Gordon & Breach Science Publishers SA
Volume:   Vol. 2
Dimensions:   Width: 15.60cm , Height: 1.70cm , Length: 23.40cm
Weight:   0.544kg
ISBN:  

9782881245053

ISBN 10:   2881245056
Pages:   272
Publication Date:   14 January 1992
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter 1 Managing Internationalization in Business Networks, Mats Forsgren, Jan Johanson; Part I Understanding the Nature of International Business Relationships, Mats Forsgren, Jan Johanson; Chapter 2 Managing in International Multi-centre Firms, Mats Forsgren, Jan Johanson; Chapter 3 International Co-operative Relationships in Technological Development, Håkan Håkansson, Barbara Henders; Chapter 4 The Culture Influence on International Business Relationships, Madelene Sandström; Chapter 5 1International licensing is defined here as a form of external production where the owner of technology or a proprietary right (licensor) agrees to transfer this to an un-affiliated (no ownership connection) firm in another country which is responsible for local production (licensee). In the simplest legal form a licence is the right to make use of, inter alia, a trade mark, a patent or know-how for a fee. It is assumed here that licensing involves actual transfer of technology. The author gratefully acknowledges the financial support for this work from Helge Ax:son Johnson’s Foundation., Carl G. Thunman; Part II Understanding the Nature of Networks in International Business, Mats Forsgren, Jan Johanson; Chapter 6 Infrastructural Networks in International Business, Lars Hallén; Chapter 7 Managing by International Travelling, Björn Axelsson, Jan Johanson, Johan Sundberg; Chapter 8 Developing Countertrade Networks, Hedvig Brorsson; Chapter 9 Experiential Network Knowledge in International Consultancy, D. Deo Sharma; Chapter 10 Managing International Package Deal Projects, Angad Hadjikhani; Part III Understanding Network Change Processes in International Business, Mats Forsgren, Jan Johanson; Chapter 11 Managing Ownership Internationalization, Henrik Didner; Chapter 12 Barriers in International Banking Networks, Lars Engwall; Chapter 13 Power Balancing in an International Business Network, Mats Forsgren, Ulf Olsson; Chapter 14 Entering A Tightly Structured Network – Strategic Vision

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Author Information

Uppsala University, Sweden.

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