Overview

The book targets bachelor, master and MBA students taking courses on global strategy. It can be used in conjunction with a set of readings and articles on global strategy issues.

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9788763001694

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The book makes clear that success in globalization is as much a function of the ability to organize and manage as it is the ability to create a sound strategy. Each of the eight in-depth cases presented in this book focus on a particular management problem. Together the cases shed considerable light on the challenges inherent in managing a global value chain. The book is valuable to students as well as to business people interested in how to manage global activities. Anders Knutsen, Chairman of the Danish Council for Trade and Industry and member of the Globalization Council This book is both timely and important, covering the most important and difficult strategic issue facing most European companies today: outsourcing and offshoring. The book argues convincingly for a value-chain approach to those often painful decisions. This involves not only an issue of cost-savings, but also of significant positive value creation within an evolving global strategic framework. This trail blazing approach is illustrated by eight in-depth case studies, adding empirical credence to the prescriptions given. Ultimately, global outsourcing and offshoring should be embraced, not resisted, neither by the firm, nor by stakeholders at large. This book is a must read not only for students, but also for executives and politicians. Peter Lorange, Professor of Strategy & President of IMD, Switzerland

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