Overview

Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Full Product Details

9781668463567

Table of Contents

Reviews

Author Information

Sharad Kumar Kulshreshtha (b. 1978), is an Assistant Professor at the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong-Meghalaya (India). He has more than 15 years of teaching and research experience. He has acclaimed publications research papers in various books, journals of national and international repute. He has participated and presented many research papers in national and international Seminars and Conferences. Recently, he has presented a paper International Conference on Wine Market and Cultures of Consumption in School of Hotel and Tourism Management, the Hong Kong Polytechnic University, Hong Kong. He is supervising Ph.D research scholars in the areas of event tourism, wine tourism, and avi-tourism of north-east India. He has also invited as a resource person in various universities and business associations of India to deliver talks as subject experts. He has co-edited a book on Emerging Dynamics of India Tourism & Hospitality: Transformation and Innovation as well as also editing books on Event Tourism of Northeast India, Indigenous Food and Beverages of Northeast India with repute publisher of India.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available