Overview

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive - responding to the device, their location, their situation, and their personalised needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements

Full Product Details

Author:   Ann Rockley ,  Charles Cooper
Publisher:   Pearson Education (US)
Imprint:   New Riders Publishing
Edition:   2nd edition
Dimensions:   Width: 18.10cm , Height: 2.40cm , Length: 22.90cm
Weight:   0.600kg
ISBN:  

9780321815361

ISBN 10:   032181536
Pages:   384
Publication Date:   01 March 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Section 1: The basis of a unified content strategy Chapter 1: Content: The lifebood of an organization Chapter 2: Intelligent content Section 2: Where does a unified content strategy fit Chapter 3: Enterprise content: Web and beyond Chapter 4: Publishing Chapter 5: Product content Chapter 6: Learning materials Section 3: Performing a substantive audit: Determining business requirements Chapter 7: What does your customer really need? Chapter 8: Where does it really hurt? Chapter 9: Analyzing the content lifecycle Chapter 10: Performing a content audit Chapter 11: Envisioning your unified content strategy and lifecycle Section 4: Developing a unified content strategy Chapter 12: Content modeling: Adaptive content design Chapter 13: Reuse strategy Chapter 14 Designing workflow Chapter 15 Designing metadata Chapter 16: It's all about the content Chapter 17 Change management and governance Section 5: Supporting  your unified content strategy Chapter 18: Changing roles Chapter 19: The role of XML Chapter 20: The role of content management Section 6 Resources Glossary Bibliography A: Checklist for implementing a unified content strategy Index

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Author Information

Ann Rockley, President of The Rockley Group, Inc. has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices. Charles Cooper, Vice President of The Rockley Group, Inc., has over 20 years of experience in quality assurance and over 15 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions and develops taxonomy and workflow strategies.

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