Managing Digital Enterprise: Ten Essential Topics
Author:   Jun Xu
Publisher:   Atlantis Press (Zeger Karssen)
Edition:   2014 ed.
ISBN:  

9789462390935


Pages:   199
Publication Date:   30 October 2014
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Managing Digital Enterprise: Ten Essential Topics


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Author:   Jun Xu
Publisher:   Atlantis Press (Zeger Karssen)
Imprint:   Atlantis Press (Zeger Karssen)
Edition:   2014 ed.
Dimensions:   Width: 15.50cm , Height: 1.30cm , Length: 23.50cm
Weight:   4.439kg
ISBN:  

9789462390935


ISBN 10:   9462390932
Pages:   199
Publication Date:   30 October 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Foundation of Digital Enterprise.- Technology Foundation and Talent Management for Digital Enterprise.- Digital Enterprise Strategy Planning and Implementation.- B2C Digital Enterprise: E-tailing.- E-Services.- B2B Digital Enterprise and Supply Chain.- Digital Platforms.- Digital Marketing and Advertising.- Digital Payment Systems.- Mobile Enterprise.

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