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Author:   Taşkın Dirsehan (Marmara University, Turkey)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Weight:   0.602kg
ISBN:  

9781800433892

ISBN 10:   1800433891
Pages:   344
Publication Date:   26 November 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Table of Contents Chapter 1. The Melody of Omnichannel Customer Experience Management (OCCEM) Taşkın Dirsehan, Meltem Dirsehan Section I. General Frames Defining OCCEM  Chapter 2. The Democratization of Technology Tibor Karlovitz Chapter 3. How Does Omnichannel Transform Consumer Behavior? Özge Gök Chapter 4. Customer Preferences of MultiChannel Operations in the Context of Omni Channel World M. Öztek, Özgür Çengel Chapter 5. Digital Consumer Behavior in an Omni-Channel World Pinar Yürük-Kayapinar Chapter 6. Consumer Behavior in Omnichannel Retailing Raife Özbük, Duygu Aydin Ünal, Büşra Oktay Chapter 7. Customer Experience Management in Omnichannel Retailing Özgür Çengel, K. Çakiroğlu Section II. Pillars of OCCEM Strategies Chapter 8. Generational Differences in Omnichannel Experience-Rising New Segment-Gen Z Bilge Baykal Chapter 9. The Hybrid Shopping Mile and its Orbital Customer Journey Mapping Zeynep Bilgin-Wührer, Gerhard Wührer Chapter 10. Application and Integration of Omni Channel Decisions to CRM Ozan Karacali, Gulberk Salman Chapter 11. Features of Startups Judit Kárpáti-Daróczi, Tibor Karlovitz Section III. Illustrative Technologies in OCCEM Applications Chapter 12. Integrating Different Channels - Showrooming and Webrooming Elif Türk Chapter 13. Omni-Channel Strategy in the Framework of the Search Engines Beyza Gultekin, Sabri Erdem Chapter 14. Digitization of Luxury Fashion by Building an Omnichannel Dream Gizem Karadağ, Irem Eren Erdogmus Chapter 15. Managing the customer experience within the Town Centre retail Federica Caboni Chapter 16. How robotic process automation is revolutionizing the banking sector Anita Maček, Michael Murg, Živa Veingerl Čič Chapter 17. Two Modern Aspects of Intangible Assets – Protection on Blockchain and Funding through ICO Tatjana Horvat, Vito Bobek Chapter 18. Omnichannel Marketing Applications in Game Industry Mert Üstündağ

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Author Information

Taşkın Dirsehan received his BA in Business Administration from Galatasaray University, his MA in Production Management and Marketing from Marmara University and PhD in Marketing from Istanbul University. Currently, he has been working as an Associate Professor of Marketing at Marmara University, Turkey.

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