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Author:   Tanja Johansson (University of the Arts Helsinki, Finland) ,  Annukka Jyrämä (University of Aalto, Finland) ,  Kaari Kiitsak-Prikk (Estonian Academy of Music and Theatre, Estonia)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.280kg
ISBN:  

9780367222260

ISBN 10:   0367222264
Pages:   130
Publication Date:   05 September 2022
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1. Introduction Part I Managing the Multiple Identities of Cultural Joint Ventures 2. Multiple Organizational Identities Within Cultural Joint Ventures 3. Managing Interorganizational Identities 4. Cases and Managerial Implications of Cultural Joint Ventures Part II Managing the Multiple Images and Brand Relationships of Cultural Joint Ventures 5. Multiple Brand Identities and Images in Cultural Joint Ventures 6. How to Manage and Join Multiple Brands 7. Cases and Managerial Implications Part III Bridging the Multiple Identities and Images of Cultural Joint Ventures 8. Components of an Identity-Image View of Cultural Joint Ventures 9. Organisational Structure, Culture, and Practices – Enabling or Hampering Boundary Crossing 10. Facing the Challenges in Cultural Joint Ventures - Managerial Implications 11. Capturing the Joint and Separate Organisational Identities, Brands and Practices 12. Cases and Managerial Implications of Cultural Joint Ventures Part IV Future of Cultural Joint Ventures 13. Key Future Trends for Cultural Joint Ventures Part V Final Words 14. Concluding on the Key Points 15. Towards a Model on Identity-Image Management of Cultural Joint Ventures

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Author Information

Tanja Johansson, PhD, is Director at the Laurea University of Applied Sciences in Espoo, Finland. Annukka Jyrämä, PhD, is Professor of Cultural Management at the Estonian Academy of Music and Theatre and a senior advisor at Aalto University, Finland. Kaari Kiitsak-Prikk, PhD, is Lecturer and Head of Studies on the Cultural Management MA programme at the Estonian Academy of Music and Theatre.

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