Overview

Truly effective crisis management is—or should be—proactive. Burnett uses this guiding concept to offer managers in organizations of all types and sizes a system for handling crises more soundly, and with greater dexterity. He puts crises on a continuum, with minor events at one end and catastrophes at the other, creating a universal matrix that can be overlaid onto businesses of any kind. Burnett's methods of crisis management are already well recognized and are analogous to other types of management processes. This book focuses on managing crises proactively, but also includes the more common reactive strategies. Burnett begins by discussing the history and traditional concepts of crisis management, offering a rationale for adopting his own notions of proactive strategy. Chapters provide readers with a set of tools for classifying crises in any type of company. This book will add a new dimension to our understanding of what crises really are, how to evaluate them, and ultimately how to respond to and cope with them more successfully.

Full Product Details

9781567204049

Table of Contents

Reviews

?In managing a crisis, both proactively and reactively, having an excellent communicator is essential. By adopting Burnett's continuum type of stategic crisis planning, business would be better equipped to handle any emerency, large or small. By basing his crisis plan on soud business advice, Burnett may help persuade reluctant businesses to include crisis management in the budgetary process. Investing in a good crisis plan and good crisis communication is money well spent.?-Public Relations Quarterly

?In managing a crisis, both proactively and reactively, having an excellent communicator is essential. By adopting Burnett's continuum type of stategic crisis planning, business would be better equipped to handle any emerency, large or small. By basing his crisis plan on soud business advice, Burnett may help persuade reluctant businesses to include crisis management in the budgetary process. Investing in a good crisis plan and good crisis communication is money well spent.?-Public Relations Quarterly ?This volume offers a proactive, effective system for managing crises, from minor to catastrophic events. It is clearly written with many figures, examples, and short cases to illustrate the concepts....Highly recommended. Professional and practitioner libraries and strong academic business collections; upper-division undergraduates and up.?-Choice ""This volume offers a proactive, effective system for managing crises, from minor to catastrophic events. It is clearly written with many figures, examples, and short cases to illustrate the concepts....Highly recommended. Professional and practitioner libraries and strong academic business collections; upper-division undergraduates and up.""-Choice ""In managing a crisis, both proactively and reactively, having an excellent communicator is essential. By adopting Burnett's continuum type of stategic crisis planning, business would be better equipped to handle any emerency, large or small. By basing his crisis plan on soud business advice, Burnett may help persuade reluctant businesses to include crisis management in the budgetary process. Investing in a good crisis plan and good crisis communication is money well spent.""-Public Relations Quarterly

?In managing a crisis, both proactively and reactively, having an excellent communicator is essential. By adopting Burnett's continuum type of stategic crisis planning, business would be better equipped to handle any emerency, large or small. By basing his crisis plan on soud business advice, Burnett may help persuade reluctant businesses to include crisis management in the budgetary process. Investing in a good crisis plan and good crisis communication is money well spent.?-Public Relations Quarterly ?This volume offers a proactive, effective system for managing crises, from minor to catastrophic events. It is clearly written with many figures, examples, and short cases to illustrate the concepts....Highly recommended. Professional and practitioner libraries and strong academic business collections; upper-division undergraduates and up.?-Choice This volume offers a proactive, effective system for managing crises, from minor to catastrophic events. It is clearly written with many figures, examples, and short cases to illustrate the concepts....Highly recommended. Professional and practitioner libraries and strong academic business collections; upper-division undergraduates and up. -Choice In managing a crisis, both proactively and reactively, having an excellent communicator is essential. By adopting Burnett's continuum type of stategic crisis planning, business would be better equipped to handle any emerency, large or small. By basing his crisis plan on soud business advice, Burnett may help persuade reluctant businesses to include crisis management in the budgetary process. Investing in a good crisis plan and good crisis communication is money well spent. -Public Relations Quarterly

Author Information

JOHN BURNETT is Professor of Marketing and Chairperson of the Marketing Department at the University of Denver. Author of more than 13 earlier books, including four widely used textbooks, he has published in all of the major academic journals of his field. Burnett concentrates his research on marketing communication strategy, segmentation, and services marketing, and has consulted with numerous companies, such as Johnson & Johnson, Qwest, AT&T, Lucent, and First Data.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available