Managing Brand Crises: A Guide to Navigating the Storm
Author:   Eugene Y. Chan
Publisher:   Business Expert Press
ISBN:  

9781637428238


Pages:   252
Publication Date:   13 June 2025
Format:   Paperback
Availability:   Not yet available   Availability explained
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Managing Brand Crises: A Guide to Navigating the Storm


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Author:   Eugene Y. Chan
Publisher:   Business Expert Press
Imprint:   Business Expert Press
ISBN:  

9781637428238


ISBN 10:   1637428235
Pages:   252
Publication Date:   13 June 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Dr. Eugene Y. Chan is Professor of Marketing at the Ted Rogers School of Management, Toronto Metropolitan University. He is a scholar in branding, brand crises, and corporate activism, with over 50 publications in leading journals on these topics. Dr. Chan teaches undergraduate and graduate courses and has received multiple awards. Recognized for his expertise, Dr. Chan's work informs both academic theory and practical strategies for navigating today's complex marketing landscape. He is also the author of Consumer Behavior in Practice: Strategic Insights for the Modern Marketer.

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