Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge
Author:   Metin Kozak ,  Seyhmus Baloglu
Publisher:   Taylor & Francis Ltd
Volume:   v. 21
ISBN:  

9780415991711


Pages:   242
Publication Date:   21 October 2010
Format:   Hardback
Availability:   In Print   Availability explained
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Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge


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Full Product Details

Author:   Metin Kozak ,  Seyhmus Baloglu
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Volume:   v. 21
Dimensions:   Width: 15.20cm , Height: 2.30cm , Length: 22.90cm
Weight:   0.640kg
ISBN:  

9780415991711


ISBN 10:   0415991714
Pages:   242
Publication Date:   21 October 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Preface Part 1: Destination Competitiveness 1. Why Destination Competitiveness? 2. Destination Competitiveness: An Overview 3. Determinants of Destination Competitiveness Part 2: Destination Management 4. Destination-Based Management Strategies 5. Destination-Based Total Quality Management 6. Destination Benchmarking Part 3: Destination Marketing 7. Destination-Based Marketing Strategies 8. Destination Branding 9. From Traditional Marketing to ‘It’ Marketing

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Author Information

Metin Kozak serves as Professor of Marketing, Mugla University, Turkey. Kozak has published in international journals and presented over 40 papers at countless conferences. He is the author and co-editor of six books. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Seyhmus Baloglu is Professor and Associate Dean for Research at the William F. Harrah College of Hotel Administration, UNLV, USA. Baloglu is a prolific author and the recipient of numerous national and international research awards. His research interests revolve around Destination Image and Branding, Customer Loyalty, Internet Marketing, Data Mining, and TQM.

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