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Full Product Details

Author:   David M. Dozier ,  Larissa A. Grunig ,  James E. Grunig
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Weight:   0.660kg
ISBN:  

9780805818093

ISBN 10:   080581809
Pages:   270
Publication Date:   01 July 1995
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Contents: Preface. What Is Communication Excellence? Part I: Communicator Knowledge Base. Knowing How to Manage Strategically. Knowing Two-Way Communication Practices. Knowing Traditional Communicator Skills. Build Your Knowledge Base. Part II: Shared Expectations About Communication. The Power of the Communication Department. Shared Expectations of Communication. Building Linkages to the Dominant Coalition. What CEOs Should Do About Excellence. Part III: The Character of Organizations. Participation and Authority in the Culture of Organizations. Empowering Women and Culturally Diverse Employees. The Global Qualities of Excellence. Changing the Character of Organizations. Part IV: Putting Excellence to Work. Origins of Communication Programs. Using Traditional and Advanced Practices. Communication Excellence Makes a Difference. Appendix: How the Excellence Study Was Conducted.

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Author Information

Dozier, David M.; Grunig, Larissa A.; Grunig, James E.

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