Managerial Economics for Decision Making
Author:   John Adams ,  Linda Juleff
Publisher:   Bloomsbury Publishing PLC
ISBN:  

9780333961117


Pages:   360
Publication Date:   13 March 2003
Format:   Paperback
Availability:   Out of print, replaced by POD   Availability explained
We will order this item for you from a manufatured on demand supplier.

Our Price $200.64 Quantity:  
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Managerial Economics for Decision Making


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Full Product Details

Author:   John Adams ,  Linda Juleff
Publisher:   Bloomsbury Publishing PLC
Imprint:   Red Globe Press
Dimensions:   Width: 18.90cm , Height: 2.00cm , Length: 24.60cm
Weight:   0.704kg
ISBN:  

9780333961117


ISBN 10:   0333961110
Pages:   360
Publication Date:   13 March 2003
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of print, replaced by POD   Availability explained
We will order this item for you from a manufatured on demand supplier.

Table of Contents

Business Objectives The Economic Environment Demand Estimation and Forecasting Cost Concepts and Cost Estimation Techniques Pricing in Theory and Practice Non-Price Competition Investment Decisions and Capital Constraints Traditional versus DCF Method of Investment Appraisal Risk and Uncertainty in Investment Appraisal Investment Decisions in the Public Sector Case Study Siting a Processing Plant Managerial Decisions and the Firm's Competitive Strategy.

Reviews

'Has a clear practical agenda and provides a compact but rigorous account of relevant concepts... the style is interactive, with excellent self-assessment questions throughout each chapter to prompt readers to think about the practical significance of ideas as they are introduced. This book would work very well as the basis for a one-semester course for those in tune with its approach.' - Times Higher Education Supplement


Author Information

JOHN ADAMS is Professor of Economics, School of Accounting and Economics at Napier University, Edinburgh, Scotland. LINDA JULEFF is Senior Lecturer in Economics, School of Accounting and Economics at at Napier University, Edinburgh, Scotland.

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