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OverviewThis book, originally published in 1975, is an attempt to bridge the gap between economic theory and business practice by relating the tools of economic analysis to the decision making process itself. It is written from a decision making systems analysis viewpoint. This approach enables the reader to perceive the integrative nature of the subject matter in relation to the functioning of the business enterprise. Although the unifying theme of ‘decision making’ is at the heart of the book, where necessary some of the theoretical underpinnings of traditional neo-classical theory of the firm are covered. Full Product DetailsAuthor: J. Bridge , J. C. Dodds (St Mary's University, Canada)Publisher: Taylor & Francis Inc Imprint: Routledge Volume: 17 Weight: 0.453kg ISBN: 9780815369325ISBN 10: 0815369328 Pages: 322 Publication Date: 10 April 2018 Audience: College/higher education , Tertiary & Higher Education , Undergraduate Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationJ. Bridge, J. C. Dodds Tab Content 6Author Website:Countries AvailableAll regions |