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OverviewAgribusiness refers to the scientific and practical aspects of activities involving the production, processing, marketing, trade, and distribution of raw and processed food, feed, and fiber. These activities also involve the supply of inputs and services. Good management skills are essential for business people to make informed decisions that lead to profit maximization. The book, Management Domains: General Management, Marketing, Finance, Entrepreneurship, and Human Resources, aims to develop entrepreneurs and business people by covering all aspects of management. It has been edited and compiled for easy reading. Full Product DetailsAuthor: B. PoongodiPublisher: New India Publishing Agency Imprint: New India Publishing Agency Dimensions: Width: 1.30cm , Height: 22.90cm , Length: 15.20cm Weight: 0.400kg ISBN: 9789387973190ISBN 10: 9387973190 Pages: 138 Publication Date: 05 July 2019 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. The Essentials of Marketing 2. Setting High Goals 3. Marketing Communication 4. Contemporary Practices in Marketing 5. Marketing Research 6 Negotiation Skills 7. Costs and Investment Analysis 8. Working Capital Management 9. Financial Management 10. Human Resource Management I 11. Human Resource Management II 12. Supply Chain Management 13. The End Note ReferencesReviewsAuthor InformationB. Poongodi, Assistant Professor, KCT Business School, Kumaraguru College of Technology, Coimbatore - 641 049, Tamil Nadu, India. Tab Content 6Author Website:Countries AvailableAll regions |