Overview

Management Research: Applying the Principles of Business Research Methods supports new researchers on every step of the research journey, from defining a project to communicating its findings, as well as balancing the technical aspects of research with the management of the project itself. Structured around the key stages of a research project, the text reflects the richness and diversity of current business and management research, both in its presentation of methods as well as its choice of examples drawn from different industries and organizations. This book explains the design, selection, development and implementation of appropriate research strategies in different management contexts and disciplines, providing practical guidance to the new researcher in carrying out ethical and inclusive research in today’s organizational and business environments, whilst also introducing a range of research methods and techniques. Each chapter includes learning outcomes and in-chapter call out boxes with real-life research examples to illustrate concepts and provide basis for discussion, as well as ‘next steps’ activities to help readers apply the content to their own live research projects. This second edition has been updated throughout to include the following: • Enhanced pedagogical features such as discussion questions and online quizzes • New international examples and research-in-practice cases • Greater emphasis on topics such as diversity and inclusion through the research process, data collection and privacy, digitalisation, and the process of writing up research. Management Research provides essential reading for undergraduate and postgraduate students undertaking a dissertation, thesis, or research project, as well as professionals currently practising in the field. Extensive instructor and student resources support the work online, including an instructor’s manual, PowerPoint lecture slides, a question bank and downloadable MS Excel and SPSS data sets.

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9781032462967

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Reviews

"“This book takes the reader through a logical and sequential process to make a success of any type of management research project, be they large or small, from defining the problem through to communicating the results. It is written in an engaging style, with lots of relevant examples to illustrate both theory and practice. It’s a ‘must-have’ for students or practitioners seeking advice on the topic.” Douglas West, Emeritus Professor, King’s Business School, King’s College London. ""This superbly comprehensive textbook has been updated for content and practical ease of use in an online world. This book brings together essential theoretical concepts together with practical real business world examples in a way that enables students to understand and implement the key concepts. The strong evidence-based approach and support material strongly supports anyone wanting to embark on a business research project, which makes this an essential read for both students and managers."" Deborah Roberts, Professor of Marketing and Innovation Management, The University of York, School for Business and Society"

Author Information

Susan Rose is Professor Emerita, Henley Business School, University of Reading, UK. Nigel Spinks is Lecturer in Systems and Processes, Henley Business School, University of Reading, UK. Ana Isabel Canhoto is Professor of Digital Business, University of Sussex Business School, UK.

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