Overview

Summer camps are one of the most important forms of organized leisure activity for children and teenagers, and their popularity and competition in the market have been increasing.Organizing a Summer Camp is a demanding activity for its manager, as they face the dual challenge of trying to satisfy two types of consumers: the participants and their parents. This duality of participants and parents as stakeholders in these events creates difficult situations for the manager who must plan an event that creates positive experiences for people who apparently have quite different perspectives.This book was developed to add knowledge to academia, teachers and researchers in the field of sports management, sports events, marketing and consumer behavior, by adapting tools for evaluating and analyzing different consumers of the same event simultaneously. It also aims to add value to the professional sector by helping summer camp managers with new strategies and procedures to improve their management practices and guarantee the success of their events.

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