Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations
Author:   Leonard Berry ,  Kent Seltman
Publisher:   McGraw-Hill Education
ISBN:  

9781260011838


Pages:   304
Publication Date:   16 June 2017
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations


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Author:   Leonard Berry ,  Kent Seltman
Publisher:   McGraw-Hill Education
Imprint:   McGraw-Hill Education
Dimensions:   Width: 15.20cm , Height: 2.00cm , Length: 22.60cm
Weight:   0.413kg
ISBN:  

9781260011838


ISBN 10:   1260011836
Pages:   304
Publication Date:   16 June 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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A University Distinguished Professor of Marketing, Leonard L. Berry, PhD, holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He is also a Senior Fellow at the Institute for Healthcare Improvement, Cambridge, Massachusetts. Kent D. Seltman, PhD, is Emeritus Chair of Marketing at Mayo Clinic. He served as director of marketing at the Clinic from 1992 through 2006. With more than 25 years of experience in healthcare marketing, Dr. Seltman writes and lectures frequently on marketing and branding.

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