Management in der Kreativwirtschaft: Grundlagen und Basiswissen
Author:   Brigitte Biehl
Publisher:   Springer Fachmedien Wiesbaden
Edition:   1. Aufl. 2020 ed.
ISBN:  

9783658288167


Pages:   196
Publication Date:   20 May 2020
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Management in der Kreativwirtschaft: Grundlagen und Basiswissen


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Full Product Details

Author:   Brigitte Biehl
Publisher:   Springer Fachmedien Wiesbaden
Imprint:   Springer Gabler
Edition:   1. Aufl. 2020 ed.
Dimensions:   Width: 16.80cm , Height: 1.20cm , Length: 24.00cm
Weight:   0.454kg
ISBN:  

9783658288167


ISBN 10:   3658288167
Pages:   196
Publication Date:   20 May 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

Table of Contents

Kreative Arbeitsbereiche.- Kreative Klasse.- Perspektiven auf Management und Führung.- Handlungsfelder (Erlebnisse, Artist Management, Kapitalformen).

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Author Information

Prof. Dr. Brigitte Biehl (Biehl-Missal) ist Professorin für Media and Communication und Studiengangsleiterin B.A. Creative Industries Management und Leiterin des Schwerpunkts „Creative Management“ in M.A. International Management an der SRH Berlin University of Applied Sciences, School of Popular Arts (ehemals Hochschule der Populären Künste hdpk). Sie ist Direktorin des hochschuleigenen Instituts für Weiterbildung in der Kreativwirtschaft IWK.

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