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Full Product Details

Author:   Cinzia Dal Zotto ,  Hans van Kranenburg
Publisher:   Edward Elgar Publishing Ltd
Imprint:   Edward Elgar Publishing Ltd
Dimensions:   Width: 15.60cm , Height: 2.20cm , Length: 23.40cm
Weight:   0.602kg
ISBN:  

9781847201096

ISBN 10:   1847201091
Pages:   320
Publication Date:   28 December 2008
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Contents: Introduction PART I: INNOVATION PERSPECTIVES 1. Innovation and Creativity in the Media Industry: What? Where? How? Lucy Küng 2. Understanding Innovation in New and Young Media Firms Alexander McKelvie and Johan Wiklund 3. Applying Intellectual Property Rights Theory to the Analysis of Innovation Competition in Mass Media Content Markets – A General Framework and a Theoretical Application to Media Formats Frank Lobigs and Gabriele Siegert PART II: INNOVATION RESEARCH 4. Towards a Methodological Foundation of Media Innovation Research Frank Habann 5. Promises and Challenges of Innovation Surveys: The German Record Industry Christian Handke PART III: STRATEGY AND INNOVATION PERFORMANCE 6. Transformations in the Media Industry: Customization and Branding as Strategic Choices for Media Firms Ana Andjelic 7. Strategies to Exploit the Advantages of New Targeting Technologies: Realizing the Advertising Revenue Potential of Media Audiences Steven S. Wildman 8. Media Organizational Culture and Innovative Performance Richard van der Wurff and Mark Leenders 9. Innovation through External Sourcing Activities: An Overview of Major Trends and Patterns of the Telecommunications Service Provider Industry Hans van Kranenburg, Jaqueline Pennings, Cinzia Dal Zotto and John Hagedoorn PART IV: INNOVATION MANAGEMENT 10. Diffusion of Innovation in News Organizations: Action Research of Middle Managers in Danish Mass Media Anker Brink Lund 11. Decision Making by Newspaper Editors: Understanding Values and Change George Sylvie and J. Sonia Huang 12. Social Piloting as Testing Methodology for Media Innovations Andreas E. Tasch and Tobias Fredberg 13. Managing Innovation in Audience Measurement: The US Case Studies of BookScan and the Local People Meter Philip M. Napoli and Kurt Andrews Index

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Author Information

Edited by Cinzia Dal Zotto, University of Neuchâtel, Switzerland and Hans van Kranenburg, Professor of Corporate Strategy, Nijmegen School of Management, Radboud University Nijmegen, The Netherlands

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