Overview

Full Product Details

Author:   Pete Brown
Publisher:   Pan Macmillan
Imprint:   Pan Books
Edition:   Unabridged edition
Dimensions:   Width: 12.90cm , Height: 2.70cm , Length: 19.70cm
Weight:   0.288kg
ISBN:  

9780330412209

ISBN 10:   0330412205
Pages:   432
Publication Date:   04 June 2010
Recommended Age:   From 18 years
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Section - i: Preface to the Second Edition Acknowledgements - ii: Acknowledgements Introduction - iii: Introduction ‘You should have seen us last night!' Chapter - 1: ‘My liver is full of luck’ The ancient history of beer drinking Chapter - 2: ‘Pissing under the board as they sit’ Two thousand years of British boozing Chapter - 3: ‘An oblivion of care’ The evolution of the pub Chapter - 4: ‘The universal Cordial of the Populace’ Science, fashion, and the birth of modern beer Chapter - 5: ‘Those who are not singing are sprawling’ Pubs in the nineteenth century Chapter - 6: ‘The greatest of these deadly foes’ The fight for the right to get tight Chapter - 7: ‘All the culture that is most truly native’ When people stopped going to the pub Chapter - 8: ‘Keep the bar open, we’ll be down in twenty minutes’ The home front in World War II Chapter - 9: ‘You will be crushed whether you like it or not’ How Carling transformed the business of brewing and drinking Chapter - 10: Saccharomyces carlsbergensis: How lager (eventually) conquered Britain Chapter - 11: ‘A diet of Pot Noodles, Mother’s Pride and Harp lager’ Kegs, casks and the decline of bitter Chapter - 12: ‘Drinking the advertising’ The age of the mega-brands Chapter - 13: ‘It was like anywhere and nowhere’ The local goes national Chapter - 14: ‘Haven’t you got homes to go to?’ A sort of epilogue Chapter - iv: Further reading

Reviews

Like a good drinking companion, Pete Brown tells a remarkable story: a stream of fascinating facts, etymologies, and pub-related urban phenomena.

Author Information

Pete Brown was born in 1968 in Barnsley, South Yorkshire. Since 1991 he has worked in advertising, specializing in 'beer' accounts such as Heineken and Stella Artois. He has appeared regularly on television as a beer expert and writes for the beer industry press.

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