Overview

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Malibu Rum is a rum made in Barbados with natural coconut extract. The alcohol content by volume is 21.0% (42 proof). The brand is owned by Pernod Ricard. The product was originally made from fruit spirits, flavored with rum and coconut flavoring in Curacao. Originally, the product was used to simplify the making of Pina Coladas by bartenders. When the product took off production was then moved to Barbados where the rum is made by West Indies Rum Distillery Ltd., and the quality of the ingredients used were improved. The brand was sold by Diageo to Allied Domecq for GBP560m ($800m) in 2002 and later to Pernod Ricard. Advertising campaigns label it Seriously Easy Going and usually features people from the Caribbean taking life seriously, in a parody of the stress associated with the Western urban lifestyle, with a voiceover at the end saying If people in the Caribbean took life as seriously as this, they would never have invented Malibu. It's seriously easy going.

Full Product Details

9786135639568

Table of Contents

Reviews

Author Information

Tab Content 6

Countries Available