Overview

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider’s guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on maritime tech, AI in PR, and an expanded focus on the U.S. maritime market. It sets out clear, practical steps to help you harness the power of PR to build your profile, grow your business, and protect your reputation. Learn to: Communicate authentically to build trust and attract the best staff, clients, partners, and price points Influence the people who matter most by generating positive publicity and awareness in the maritime press and across social media Reach new global audiences beyond your existing network Safeguard your reputation through proactive crisis planning Craft a compelling ethos that will galvanize your team, clients, and stakeholders

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9781781339442

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Author Information

Ben Pinnington is the founder of the international public relations firm Polaris Media. He works with maritime businesses worldwide, including shipbuilders, ports, vessel operators, classification societies, equipment makers, seafarer charities, and trade bodies. Ben is a trained newspaper reporter, a member of the Chartered Institute of Public Relations (CIPR), Vice President of the Chicago Propeller Club, and Vice President for the Great Lakes region for the International Propeller Club. Under his leadership, Polaris has won a number of awards, including the CIPR Silver Award and the Global Performance Award (2022), and Professional Services Business of the Year (2020) at the Mersey Maritime Awards. 

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