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OverviewFull Product DetailsAuthor: Huub Ruël (Hotelschool the Hague, and University of Twente, The Netherlands)Publisher: Emerald Publishing Limited Imprint: Emerald Publishing Limited Dimensions: Width: 15.20cm , Height: 1.40cm , Length: 22.90cm Weight: 0.255kg ISBN: 9781786354723ISBN 10: 1786354721 Pages: 96 Publication Date: 10 December 2018 Audience: Professional and scholarly , College/higher education , Professional & Vocational , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsChapter 1. Trade missions in today’s global economy: international business meets international relations Chapter 2. Trade missions at the heart of commercial diplomacy Chapter 3. Trade missions: definitions and objectives Chapter 4. Organizing a research informed trade mission Chapter 5. A three staged trade mission: a real life example Chapter 6. Conclusion: the future of trade missionsReviews`Huub Ruel opens the black box at the micro-level and serves up an insider's handbook for CEOs and diplomats involved in trade missions as an instrument for collaborative whole-of-governance society.' -- Ambassador (ret.) Wilfried Bolewski, former Chief of Protocol to Chancellor Merkel 'Huub Ruel opens the black box at the micro-level and serves up an insider's handbook for CEOs and diplomats involved in trade missions as an instrument for collaborative whole-of-governance society.' -- Ambassador (ret.) Wilfried Bolewski, former Chief of Protocol to Chancellor Merkel Writing for policy makers and advisors, consultants, business owners, and internationalization specialists, Ruel suggests how to organize more effective trade missions in order to spend tax-payer money responsibly. The material could also interest scholars, lecturers, and students of international business programs of all sorts, because all the content is research-informed. His topics include international business meets international relations, commercial diplomacy, definitions and objectives of trade mission, and an example of a three-stage trade mission. -- Annotation (c)2019 * (protoview.com) * Author InformationHuub Ruël, PhD is Professor of Global Talent Management and International Business and Diplomacy at Hotelschool The Hague – The Netherlands and research associate at the Human Resource Management Research Department of the University of Twente (The Netherlands). He is an expert on commercial diplomacy, business diplomacy and technology enabled global talent management in the international hospitality industry. Tab Content 6Author Website:Countries AvailableAll regions |