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Full Product Details

Author:   Huub Ruël (Hotelschool the Hague, and University of Twente, The Netherlands)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 1.40cm , Length: 22.90cm
Weight:   0.255kg
ISBN:  

9781786354723

ISBN 10:   1786354721
Pages:   96
Publication Date:   10 December 2018
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter 1. Trade missions in today’s global economy: international business meets international relations Chapter 2. Trade missions at the heart of commercial diplomacy  Chapter 3. Trade missions: definitions and objectives  Chapter 4. Organizing a research informed trade mission  Chapter 5. A three staged trade mission: a real life example  Chapter 6. Conclusion: the future of trade missions

Reviews

`Huub Ruel opens the black box at the micro-level and serves up an insider's handbook for CEOs and diplomats involved in trade missions as an instrument for collaborative whole-of-governance society.' -- Ambassador (ret.) Wilfried Bolewski, former Chief of Protocol to Chancellor Merkel

'Huub Ruel opens the black box at the micro-level and serves up an insider's handbook for CEOs and diplomats involved in trade missions as an instrument for collaborative whole-of-governance society.' -- Ambassador (ret.) Wilfried Bolewski, former Chief of Protocol to Chancellor Merkel Writing for policy makers and advisors, consultants, business owners, and internationalization specialists, Ruel suggests how to organize more effective trade missions in order to spend tax-payer money responsibly. The material could also interest scholars, lecturers, and students of international business programs of all sorts, because all the content is research-informed. His topics include international business meets international relations, commercial diplomacy, definitions and objectives of trade mission, and an example of a three-stage trade mission. -- Annotation (c)2019 * (protoview.com) *

Author Information

Huub Ruël, PhD is Professor of Global Talent Management and International Business and Diplomacy at Hotelschool The Hague – The Netherlands and research associate at the Human Resource Management Research Department of the University of Twente (The Netherlands). He is an expert on commercial diplomacy, business diplomacy and technology enabled global talent management in the international hospitality industry. 

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