Overview

What do you mean when you say “Sustainability?” This question is all too often raised because what one person thinks will be very different from another. The first step in any sustainability plan is to first define sustainability — what it means to your company, settle on a common definition, and put it into language that all employees and stakeholders can both understand and get behind. Making Sustainability Stick is tailored for those that are starting out in this process or have seen their efforts stall in realizing the business benefits of sustainability. This book provides the blueprint for implementation, breaking down barriers, and the steps required to integrate sustainability successfully. It is laid out in easily digestible chapters, with action steps backed up from interviews with sustainability thought leaders, case studies, and the real life experience of the author who has consulted with over 75 organizations on sustainability. This is the perfect book for those who are in the trenches or are just about to embark on their sustainability journey.

Full Product Details

Author:   Kevin Wilhelm ,  Kevin Wilhelm
Publisher:   Pearson Education (US)
Imprint:   Pearson FT Press
Dimensions:   Width: 10.00cm , Height: 10.00cm , Length: 10.00cm
Weight:   0.100kg
ISBN:  

9780134383040

ISBN 10:   0134383044
Pages:   304
Publication Date:   07 September 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Introduction 1 How to Use This Book 5 Chapter 1: The Business Case 9 Chapter 2: Defining Sustainability 45 Chapter 3: Understanding Your Stakeholders and What Is Material to Them 53 Chapter 4: Baselining Sustainability to Measure What Matters 75 Chapter 5: Goals/Vision and Your Sustainability North Star 103 Chapter 6: Management Support Is Essential 129 Chapter 7: Understanding Change Management to Guide Implementation 141 Chapter 8: Engaging Employees Around Sustainability 177 Chapter 9: Systems, Decision Making, and Internal Alignment 201 Chapter 10: Institutionalizing Sustainability 227 Chapter 11: Communicating Sustainability Internally 245 Individuals Interviewed for This Book 265 Citations and Endnotes 267 Index 279

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Author Information

Kevin Wilhelm is the one of the world’s preeminent business consultants in the field of sustainability and climate change. He is the CEO of Sustainable Business Consulting, a Seattle-based consulting firm focused on demonstrating the bottom-line business benefits of sustainability and then leading companies through successful implementation. Kevin brings nearly two decades of experience working with businesses ranging from Fortune 500 multinationals to medium-sized businesses. His clients include Nordstrom, REI, The North Face, Alaska Airlines, Redbox, Expeditors, Drugstore.com, Puget Sound Energy, and more than 75 others. Previously he wrote the acclaimed Return on Sustainability: How Business Can Increase Profitability and Address Climate Change in an Uncertain Economy, and he is a professor at the Bainbridge Graduate Institute, where he teaches various courses on sustainable business.

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