In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An accidental business reference librarian by trade, Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide Explains how to conduct the reference interview, with tips for helping clients help themselves Identifies important business resources, both free and fee-based Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business research.
Full Product DetailsAuthor: Celia Ross
Publisher: American Library Association
Imprint: ALA Editions
Dimensions: Width: 15.20cm , Height: 1.10cm , Length: 22.90cm
ISBN 10: 083891084
Publication Date: 15 October 2012
Audience: General/trade , Professional and scholarly , General , Professional & Vocational
Publisher's Status: Active
Availability: Awaiting stock
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