Making Money, Making Music: History and Core Concepts
Author:   David Bruenger
Publisher:   University of California Press
ISBN:  

9780520292581


Pages:   304
Publication Date:   06 September 2016
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Making Money, Making Music: History and Core Concepts


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Full Product Details

Author:   David Bruenger
Publisher:   University of California Press
Imprint:   University of California Press
Dimensions:   Width: 15.20cm , Height: 2.30cm , Length: 22.90cm
Weight:   0.544kg
ISBN:  

9780520292581


ISBN 10:   0520292588
Pages:   304
Publication Date:   06 September 2016
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Introduction 1. Musical Experience as Transaction 2. Transience to Permanence 3. The Rise of Commercial Markets 4. Media Revolutions 5. Convergence and Crossover 6. Massification 7. Scaling and Selling Live Performance 8. Visual Media 9. Artists, Audiences, and Brands 10. Digitization 11. State of the Art Notes Bibliography Index

Reviews

This book will satisfy the need for a textbook on the music industry that emphasizes its entrepreneurial facets ... Summing up: Recommended CHOICE


Author Information

David Bruenger is the founding director of the Music, Media, and Enterprise Program at Ohio State University.

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