Making Money, Making Music: History and Core Concepts
Author:   David Bruenger
Publisher:   University of California Press
ISBN:  

9780520292598


Pages:   304
Publication Date:   06 September 2016
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Our Price $49.95 Quantity:  
Add to Cart

Share |

Making Money, Making Music: History and Core Concepts


Add your own review!

Overview

Making Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.

Full Product Details

Author:   David Bruenger
Publisher:   University of California Press
Imprint:   University of California Press
Dimensions:   Width: 15.20cm , Height: 2.00cm , Length: 22.90cm
Weight:   0.454kg
ISBN:  

9780520292598


ISBN 10:   0520292596
Pages:   304
Publication Date:   06 September 2016
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Introduction 1. Musical Experience as Transaction 2. Transience to Permanence 3. The Rise of Commercial Markets 4. Media Revolutions 5. Convergence and Crossover 6. Massification 7. Scaling and Selling Live Performance 8. Visual Media 9. Artists, Audiences, and Brands 10. Digitization 11. State of the Art Notes Bibliography Index

Reviews

This book will satisfy the need for a textbook on the music industry that emphasizes its entrepreneurial facets ... Summing up: Recommended CHOICE


Author Information

David Bruenger is the founding director of the Music, Media, and Enterprise Program at Ohio State University.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now