How to Win at CRM: Strategy, Implementation, Management
Author:   Seth Kinnett
Publisher:   Taylor & Francis Inc
ISBN:  

9781498714709


Pages:   238
Publication Date:   13 July 2017
Format:   Hardback
Availability:   In Print   Availability explained
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How to Win at CRM: Strategy, Implementation, Management


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Author:   Seth Kinnett
Publisher:   Taylor & Francis Inc
Imprint:   Auerbach Publishers Inc.
Weight:   0.476kg
ISBN:  

9781498714709


ISBN 10:   1498714706
Pages:   238
Publication Date:   13 July 2017
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

There’s Something about CRM. Salesperson Resistance. Culture of Success. Understanding CRM Adoption. Business-IT Alignment. Positioning the Technology Division. Developing a CRM Governance Model. Partners, Vendors, and Hosted Solutions. The Business Analysis Function. The Customization Debate. Integration. Keeping the Mind in Mind. Understanding User Involvement. User Education. Big Data, Stewardship, and Analytics. Support. Understanding Extended and Post-Adoptive Use. Ongoing and Future Initiatives. Making CRM Successful.

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Seth Kinnett

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