Making Ads Pay: Timeless Tips for Successful Copywriting
Author:   John Caples
Publisher:   www.bnpublishing.com
ISBN:  

9781638231288


Pages:   258
Publication Date:   08 February 2013
Format:   Hardback
Availability:   Available To Order   Availability explained
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Making Ads Pay: Timeless Tips for Successful Copywriting


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Overview

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

Full Product Details

Author:   John Caples
Publisher:   www.bnpublishing.com
Imprint:   www.bnpublishing.com
Dimensions:   Width: 15.20cm , Height: 1.60cm , Length: 22.90cm
Weight:   0.513kg
ISBN:  

9781638231288


ISBN 10:   1638231281
Pages:   258
Publication Date:   08 February 2013
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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