Overview

This book shows how Rolls-Royce turned its very name into a byword for luxury. Few brands in any field carry the cachet of Rolls-Royce—and it’s a cachet rooted in the incredibly high quality, luxury, and attention to detail that has marked their cars for more than a century. This history of Rolls-Royce motor cars runs from the company’s origins in 1904—when Charles Rolls met Henry Royce and drove the car that Royce was developing—through the outbreak of World War II. Peter Moss shows how the pairing of Royce, engineering genius, and Rolls, the businessman, was the foundation of the company—but that Rolls-Royce’s long-term success relied just as much on managing director Claude Johnson’s innovations in promoting the cars and the company. That marketing, and the publicity it generated, helped Rolls-Royce stand out in a crowded field as the market for cars exploded worldwide. Richly illustrated with little-seen marketing materials and ephemera, and buttressed by internal documents of meetings and plans, this book shows how Rolls-Royce turned its very name into a byword for luxury.    

Full Product Details

Author:   Peter Moss ,  Richard Roberts
Publisher:   Dalton Watson Fine Books
Imprint:   Dalton Watson Fine Books
ISBN:  

9781854433107

ISBN 10:   1854433105
Pages:   464
Publication Date:   28 January 2021
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Acknowledgements Introduction Chapter One - Prologue: 1902-1904 Chapter Two - Early days: 1905-1906 Chapter Three - The 40-50 h.p. from 1906 to World War I Chapter Four - World War I and After – the 40-50 h.p. Remains Alone Chapter Five - 20 h.p.: 1922-1929 Chapter Six - The New Phantom: 1925-1929 Chapter Seven - The Phantom II: 1929-1935 Chapter Eight - Rolls-Royce in America: 1919-1934 Chapter Nine - 20-25 h.p.: 1929-1936 Chapter Ten - Phantom III: 1935-1939 Chapter Eleven - 25/30 h.p. and Wraith: 1936-1939 Chapter Twelve - The Clouds of War Appendix One - Principal Publications in Which Rolls-Royce Advertised Appendix Two - Letters from Rolls-Royce to the Readers of The Times newspaper Appendix Three - Contract Spaces for 1931 Appendix Four - The Announcement of Rolls-Royce of America Appendix Five - The Significance of Rolls-Royce in America Index

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Author Information

Peter Moss is a chemical engineer and industrial consultant with a passion for motoring history that dates back to his very earliest years – his family owning old cars as diverse as a 5CV Citroën and a 4½-litre Bentley. He is a committee member of the Society of Automotive Historians in Britain and is its publicity officer and webmaster. He has written articles for specialist motoring publications and has given talks at both of the European Motoring History Conferences – in Mulhouse in 2017 and Den Haag in 2019. Richard Roberts is a mechanical engineer and former information technology project manager who first became interested in advertising of all kinds in the early 2000s. His interest turned to a passion that has led to his founding of the Richard Roberts Archive – an important collection of magazines and their advertisements from the early years of the nineteenth century to the present day. Many of the advertisements in this book come from Richard’s own collection.

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