Overview

Full Product Details

9781680452631

Table of Contents

Reviews

Author Information

Peter Hirshberg has led emerging media and technology companies at the center of disruptive change for more than 25 years. As chairman of Re:Imagine Group, Hirshberg shapes strategies at the confluence of people, places, brands and cities. He has led the development of Urban Prototyping, a global movement that engages citizens in the co-creation and co-planning of their cities. Hirshberg is an advisor for the Department of Labor's Makership workforce development initiative. He is a Senior Fellow at the USC Annenberg Center on Communication Leadership and a Henry Crown Fellow of the Aspen Institute. Hirshberg is a frequent technology and media industry speaker, having presented at TED, the World Economic Forum, DLD, EG the Entertainment Gathering, and The Aspen Ideas Festival. Dale Dougherty is the founder and Chief Executive Officer of Maker Media, Inc. which launched Make:magazine in 2005, and Maker Faire, which held its first event in the San Francisco Bay Area in 2006. Marcia Kadanoff is a recognized expert in ROI marketing and attribution analysis, providing guidance on marketing strategy and implementation to the C-Suite at 3Com, Content Rules, Levi Strauss, Microsoft, Oracle, Presence Learning. and Wells Fargo. She is a contributor to Marketing Profs, Clickz, and Mashable and a frequent speaker on lead nurturing, marketing automation, ROI marketing, and marketing attribution. Most recently, she served as CMO to Bislr/Autopilot where she was responsible for positioning and launching this company into the marketing automation space.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available