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OverviewStudies have shown that the key to profitable online strategies is content - how it is displayed, and how it is written and illustrated. The important question about content is ""what makes good web content and what doesn't""? You might have a great idea or product, but how can content be developed that will appeal on a computer screen rather than in a store or in a catalogue? The author shares his proven methods for building content that responds to the changing needs of the consumer and offers proven strategies for bringing consumers and products together on the Web. Full Product DetailsAuthor: Jeff CannonPublisher: McGraw-Hill Education - Europe Imprint: McGraw-Hill Inc.,US Edition: illustrated edition Dimensions: Width: 19.00cm , Height: 1.20cm , Length: 23.50cm Weight: 0.421kg ISBN: 9780071352413ISBN 10: 0071352414 Pages: 240 Publication Date: 01 October 1999 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of print, replaced by POD We will order this item for you from a manufatured on demand supplier. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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