Overview

In Make Your Story Believable: Diagnosing the Pitfalls of Healthcare Innovation, Dr. Robert Bilkovski - a physician-turned-medtech consultant - unpacks one of healthcare's most overlooked truths: a great idea means nothing if your story isn't believable. Drawing on two decades of firsthand experience in emergency medicine, Fortune 500 companies, and chaos of startup life, the author delivers a hard-hitting diagnosis of why promising healthcare ventures crash-and how yours doesn't have to. His own crash-and-burn pitch as a first-time CEO sparked a hard-earned truth: the best idea doesn't always win-the most believable one does. Packed with case studies and strategic insight, this book shows you how to turn your approach into a story that resonates. Whether you're developing a device, diagnostic, drug, or digital health solution, your message must evolve to meet the expectations of each stakeholder. Your strategy is your story-and it better speak the right language to the right audience. If you're a founder, healthcare entrepreneur, biomedical engineer, or investor-this is your roadmap to make your startup's story not just heard, but trusted.

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Dr. Robert Bilkovski is a physician, healthcare strategist, and founder of RNB Ventures Consulting Inc., where he helps medtech companies navigate clinical uncertainty and accelerate innovation. With over twenty years of leadership experience-including roles at Fortune 500 companies like Hospira, GE Healthcare, and Abbott -he advises medical device and diagnostic companies on clinical development, medical affairs, and regulatory strategy. Residency trained in emergency medicine at Henry Ford Hospital and holding an MBA from the University of Notre Dame, Dr. Bilkovski blends clinical insight with business acumen. A recognized authority, he has deep expertise in guiding medical innovations through complex regulatory pathways. His work spans competitive analysis and leading cross-functional teams that deliver compliant, market-ready solutions.

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